Published in Journal of International Consumer Marketing

Find our most recently published article by Tendai Chikweche, Shantha Bloemen and our researcher Dr Dorah Mwengye here:  

Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution

“Current decision-making models do not cover the processes bottom of the pyramid consumers go through when selecting mobility solutions to address access challenges they face.” 

The article examines the process consumers go through in adopting the Hamba, a community-based renewable energy mobility solution, and developing a decision-making framework. And the overall findings from the research indicate the positive social, environmental, and economic impact of the Mobility for Africa Hamba fleet solution on the livelihoods of the ‘bottom of the pyramid’ consumers.

Follow the link to the article above to read more!